Uncrushed

We worked with mobile games giant King to pack their social platforms with colourful Candy Crush joy and reach a new, younger audience. Here’s one example of the silliness: Uncrushed. The creative thought behind it - which was entirely post-rationalised - was that it was time to offset all that crushing by reversing the pattern with a hydraulic press. It looks lovely, you’d have to agree.

Role: Creative Director