UNILEVER X TIKTOK
UNILEVER X TIKTOK
#CleanTok
We helped Unilever Homecare own #CleanTok, both figuratively and literally. Figuratively: in a year long global partnership with TikTok working with creators across 10 markets featuring multiple Unilever products. And literally, they trademarked CleanTok. What a power move.
I oversaw all of the creative output - over 500 pieces of content - of this mammoth project.
Role: Creative Director
We worked with over 300 creators in France, Brazil, Argentina, Indonesia, Netherlands, Turkey, UK, Poland, Vietnam and Thailand to do what they do best: delicious, alluring, ASMR videos.
Creator content
A TikTok X Unilever original drama
We devised Dirty Deeds - a kitchen sink episodic drama - with animator with Sam Cotton, in collaboration with TikTok. I’m so proud of this it gets its own section here. You can binge watch all episodes below.
#CleanTok awards
We ran a 6-week awards campaign with TikTok, encouraging users to enter and engage, celebrating the best of #CleanTok across the 10 markets.
