THREE MOBILE

THREE MOBILE

Graminvaders

Graminvaders is a game we devised for Three’s Phones Are Good platform to bolster the brand’s Instagram following. It’s designed to be played entirely on Instagram Stories, just by tapping at the right (or wrong) time to help our phone-obsessed character avoid obstacles without having to look up from her phone. No special functionality required, just a meticulously planned set of animations (the storyboards and spreadsheets required to make this work were a sight to behold). 

Role: Creative Director

Festival edition

The client and audiences loved it so much, we brought out a sequel.

25% organic reach

46% view through rate

92% positive sentiment

25% organic reach 46% view through rate 92% positive sentiment

Campaign Ad of the Day

Lovely (real) comments

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